Brian Windhorst – LeBron, Inc.

From the New York Times best-selling author of Return of the King comes the story of LeBron James’ incredible transformation from basketball star to sports and business mogul.

With eight straight trips to the NBA Finals, LeBron James has proven himself one of the greatest basketball players of all time. And like Magic Johnson and Michael Jordan before him, LeBron has also become a global brand and businessman who has altered the way professional athletes think about their value, maximise their leverage and use their voice.

LeBron, Inc. tells the story of James’ journey down the path to becoming a billionaire sports icon – his successes, his failures and the lessons both have taught him along the way. With plenty of news-making tidbits about his roller-coaster last season in Cleveland and high-profile move to the Lakers, LeBron, Inc. shows how James has changed the way most elite athletes manage their careers and how he launched a movement among his peers that may last decades beyond his playing days.

Author: Brian Windhorst
Narrator: Chris Abell
Duration: 5 hours 35 minutes
Released: 19 Jan 2008
Publisher: Hachette Audio UK
Language: English

User Review:

wounding blooming

Dan King is constantly reinventing him in this novel. (He even changed his name to a more European version…kind of pretentious… He, like a masculine Scarlett O’Hara has relied greatly on the” kindness of others” — usually rich older women. He struck me as a “walker” for these women, often lived, dined with their crystal, china daily with them, did their hair and makeup and brought his male boyfriends into their grand houses. He approached the women and proposed business ideas to them, always using their funding for his ideas. He was charming, for sure. Many of these seemingly lonely ladies took him in and enjoyed his witty repartee. An interesting story, but I felt he relied on others too much and never relied on his own merits, which were extraordinary.

Narrator pronounced so many words incorrectly that I wanted to scream. As a narrator, one should read the book first and then highlight any unknown words and look up their definitions and pronunciation. That was very lacking here

Otherwise, an interesting listen.