Christophe Morin PhD, Patrick Renvoise – The Persuasion Code


Capture, convince, and close – scientifically.

Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful by unveiling a credible and practical approach towards creating a breakthrough persuasion strategy.

This audiobook will satisfy your interest in neuromarketing, scientific persuasion, sales, advertising effectiveness, website conversion, marketing strategy, and sales presentations. Itll teach you the value of the award-winning persuasion model NeuroMap: the only model based on the science of how your customers use their brain to make any decision including a buying decision. You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results.

Written by the founders of SalesBrain who pioneered the field of neuromarketing

SalesBrain has trained more than 100,000 executives worldwide including over 15,000 CEO

Includes guidance for creating your own neuromarketing plan

Advance your business or career by creating persuasive messages based on the working principle of the brain

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

Author: Christophe Morin PhD, Patrick Renvoise
Narrator: Christopher Price
Duration: 10 hours 12 minutes
Released: 18 Feb 2010
Publisher: Audible Studios
Language: English

User Review:

boiler departmental

There are many good books on the “art” of selling. There are very few that are based on the “science” of selling. This book stands alone in the crowded field of these types of books, and head and shoulders above any book I’ve read on the subject. A long time ago, I learned how to uncover the “pain” of a prospect. However, I never understood why this was so important. Now I know. I must appeal to the primitive part of our brain first, and this is done through discussing “pain.” Using a logical approach, which appeals to the newer portion of our brain, is bound to fail. I have used the logical approach for all of my sales career, and I can attest this approach does not work. As they teach in the book, Morin and Renvoise share a tremendous amount of documented, scientific proof to support their various claims. By following the NeuroMap, I believe I will be able to implement the foundational elements of the process and experience the kind of success that has eluded me for so long. I rarely listen or read a book twice. However, the impact of this book was so great, that as soon as it ended, I started listening to it again. I think it’s a little harder to listen to the book than to read it in hard copy. It’s really important to view the numerous examples and illustrations as the reader is discussing them. Given the type of book it is, and the material being discussed, I think the reader does a very good job.