Dale Pollak – Gross Deception


A journey of discovering and correcting a hole in the used car universe.

Dale Pollak, innovator and leader of the automotive sales and management industry, will once again have you rethinking how to manage the used car business. More than a how-to business book, Gross Deception is a story of finding a problem in the reliance on gross profit and the trials to create a solution. This thoughtfully written audiobook not only shows you the trial and error of potential answers but also how to apply the answer that culminated from years of work.

Referred to as ProfitTime, Dale’s solution includes both the “New Math of Used Vehicles” and the “Investment Score” system, helping you to know the ROI and net profit potential of every vehicle.

With Dales ProfitTime solution, you will:

Invigorate your cash flow

Increase your sales volume

Introduce new metrics

Initiate value-based management

Identify market shifts

Through metric and methodology, Gross Deception will restructure how you view a cars time on the lot.

Author: Dale Pollak
Narrator: Brian Holsopple
Duration: 4 hours 43 minutes
Released: 20 Apr 2002
Publisher: Greenleaf Book Group
Language: English

User Review:

gull stale

Great grassroots step by step activities to grow your referral business the right way. I will be reading again and taking notes!