David Avrin, Larry Winget – foreword – Why Customers Leave (and How to Win Them Back)


“An eviscerating indictment of how poorly customers are often treated, and the powerful recipe for doing the exact opposite. Highly recommended!” –Jay Baer, founder of Convince & Convert and author of Hug Your Haters

Discover the 24 reasons people are leaving you for competitors and how to win them back.

In Why Customers Leave, popular customer experience and marketing speaker David Avrin makes a compelling case for customer experience as a bankable differentiator in an era of vast marketplace choices. The book lays out the very visible reasons for the recent shift in customer mindset and expectation, illustrates the myriad ways that companies inadvertently drive customers and prospects to competitors, and offers a multitude of creative strategies and tactics to attract and retain new prospects.

In the book, David explores and articulates the disturbing new dynamic that has arisen from easy-to-find, one-click-away, at-your-fingertips options: “We have become a world of impatient, intolerant and demanding customers, and we move on quickly if inconvenienced in any way. Don’t blame the millennials! We have seen the enemy, and it is all of us.”

Author: David Avrin, Larry Winget – foreword
Narrator: David Avrin
Duration: 5 hours 24 minutes
Released: 19 Jan 2004
Publisher: Brilliance Audio
Language: English

User Review:

lobbyist renowned

David reading the book he wrote is brilliant. He is funny, engaging, and equally commanding as a Keynote Speaker and Author. His concepts in this book are amplified by real life examples everyone has experienced and will help you realize where you have missed the little things perhaps you did when you started your business that make it so customers leave and how to either win them back or never lose them again. Should be required reading/listening for every organization and the customer experience.