Edward Bernays – Crystallizing Public Opinion

A seminal work on how public opinion is created and shaped, Edward Bernays’s 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.

A primer on the then new profession of “public relations counsel”, Crystallizing elucidates the “instruments and techniques” that PR professionals use to mold public opinion on behalf of their client’s interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to “regiment the mind like the military regiments the body”.

The first ever book ever written about the public relations industry, this all-new edition of Crystallizing Public Opinion features an introduction by Stuart Ewen, author of PR! A Social History of Spin, All Consuming Images: On the Politics of Style in Contemporary Culture, and Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture.

Author: Edward Bernays
Narrator: Jonathan Quinn
Duration: 5 hours 17 minutes
Released: 19 Sep 2007
Publisher: BN Publishing
Language: English

User Review:

appointee daily

This is a very good book, full of helpful and thought-provoking advice. Cynthias personal anecdotes and other stories make the information very easy to relate to and absorb. I highly recommend it to anyone trying to build or improve their personal brand, business, or any other endeavor. I look forward to putting these things into practice in my own life and business.