Edward Niedermeyer – Ludicrous


Tesla Motors and CEO Elon Musk have become household names, shaking up the staid auto industry by creating a set of innovative electric vehicles that have wowed the marketplace and defied conventional wisdom. The company’s market valuation now rivals that of long-established automakers, and, to many industry observers, Tesla is defining the future of the industry. But behind the hype, Tesla has some serious deficiencies that raise questions about its sky-high valuation, and even its ultimate survival.

Tesla’s commitment to innovation has led it to reject the careful, zero-defects approach of other car manufacturers, even as it struggles to mass-produce cars reliably, and with minimal defects. While most car manufacturers struggle with the razor-thin margins of mid-priced sedans, Tesla’s strategy requires that the Model 3 finally bring it to profitability, even as the high-priced Roadster and Model S both lost money. And Tesla’s approach of continually focusing on the future, even as commitments and deadlines are repeatedly missed, may ultimately test the patience of all but its most devoted fans.

In Ludicrous, journalist and auto industry analyst Edward Niedermeyer lays bare the disconnect between the popular perception of Tesla and the day-to-day realities of the company – and the cars it produces.

Author: Edward Niedermeyer
Narrator: Roger Wayne
Duration: 8 hours 55 minutes
Released: 19 Mar 2009
Publisher: Gildan Media
Language: English

User Review:

panda budding

This author clearly has never owned a Tesla.
I bought a USED 2013 Model S85 with 20,000 miles on it.
It has, for three years, been the most reliable car my entire extended family has ever experienced. Zero maintenance problems, after driving the car 60,000 miles all over the the USA…. all eastern states.

the tone of this book is…. weirdly… very oddly, critical and out of touch with the true experience of Tesla OWNERS.

If you have questions? Talk directly to a random Tesla owner, they will tell you the truth. I dont know about Edward.