Ekaterina Walter, Jessica Gioglio – The Laws of Brand Storytelling


From the best-selling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling – the definitive rulebook for how to use the power of storytelling to win over customers hearts, minds, and long-term loyalty

We have been sharing stories from the beginning of human civilization – for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. This is proving to be an increasingly potent strategy in the era of the connected digital consumer. With consumers more empowered than ever before, your brand isnt what you say it is anymore, it is what consumers say it is. As a result, capturing customers hearts and minds today requires businesses to prioritize emotional connections with customers, to be in the moment, having authentic conversations, to share relevant, inspiring stories that move and motivate people to take action.

How?

By following these laws:

The Protagonist Laws: Know who you are

The Strategy Laws: Understand your goals

The Discovery Laws: Find your story

The Story-Making Laws: Craft your story

The Channel Laws: Share your story

The Laws of Engagement: Engage with your communities

Packed with inspiring tips, strategies, and stories from two leading marketing innovators, The Laws of Brand Storytelling shows business leaders and marketing professionals the power storytelling has to positively impact and differentiate your business, attract new customers, and inspire new levels of brand advocacy. The authors lay down the law – literally – for listeners through a compelling step-by-step process of defining who you are as a brand, setting a clear strategy, sourcing the best stories for your business, and crafting and delivering compelling narratives for maximum effect. Win your customers hearts and minds, and you win their business and their loyalty.

Author: Ekaterina Walter, Jessica Gioglio
Narrator: Ekaterina Walter
Duration: 6 hours 39 minutes
Released: 19 Nov 2001
Publisher: McGraw Hill Digital
Language: English

User Review:

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Information was so-so. Nothing ground breaking or noteworthy. Author also took MANY opportunities to bring his liberal view of politics into the book by paying homage to several far left wing political figures and even mentioning his own political work. None of which added any value to the book. May return the book.