Harvey Mackay – The Mackay MBA of Selling in The Real World

Harvey Mackay is a legend – his best sellers Swim with the Sharks Without Being Eaten Alive and Beware the Naked Man Who Offers You His Shirt were named by the New York Times as two of the most inspirational business books of all time. Now hes back with the sum total of decades of sales know-how – teaching go-getters how to make the sale and hit the numbers, day in and day out. His advice is rooted in road-tested, real-world experiences and include tips on the Web, LinkedIn, and Facebook. As Mackay notes, everyone from the five-year-old proprietor of a lemonade stand… to the GE sales maven pitching a 250-megawatt turbine dynamo can learn from this book. From finding the right mentor to earning customer loyalty to overcoming rejection, his passion and knowledge come through in his energetic and irreverent style. As a lifelong student of the sales game, he has spent decades collecting secrets, wisdom, and anecdotes. Each section of this book ends with a memorable Mackays Moral such as:

Failure is not falling down, but staying down.

Big shots are just little shots who kept shooting.

A salesperson tells, a good salesperson explains… and a great salesperson demonstrates.

Keep your eye on the doughnut, not on the hole.

Sound carries farther when others blow your horn.

Be like the turtle: If he didnt stick his neck out, he wouldnt get anywhere at all.

People begin to become successful the minute they decide to be.

Even in our fast-paced, technologically driven world, the human touch is still the most important tool a salesperson has. And there is no one better to show you how to be a high-energy, determined, creative sales dynamo than Harvey Mackay.

Author: Harvey Mackay
Narrator: Tim Wheeler
Duration: 8 hours 34 minutes
Released: 11 Jan 2011
Publisher: Brilliance Audio
Language: English

User Review:

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Incredible! I could not take enough notes to make sure I start implementing all the ideas (I mean all, because one has hard distinguish which are more important). There are certain ideas – actually a lot of them – which I am already familiar with through other teachings, however the organization of the book makes all unique and new.
I know I will read the book again and again, to get the “swing” of it.
Anyone, who wants to become the sales person of today and of course that of tomorrow should read and have this book for references – always. Thank you.