Jason Harris – The Soulful Art of Persuasion


The Soulful Art of Persuasion is a revolutionary guide to becoming a master influencer in an age of distrust through the cultivation of character-building habits that are essential to both personal growth and sustained business success. This isn’t a book full of tips and life-hacks. Instead, The Soulful Art of Persuasion will develop the habits that others want to be influenced by. This book is based on a radical idea: Persuasion isn’t about facts and argument. It’s all about personal character.

Jason Harris, CEO of the powerhouse creative agency Mekanism, argues that genuine persuasion in the 21st century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about engaging rather than insisting; it is about developing empathy and communicating your values. Based on his experience in and out of the boardroom, and drawing on the latest in-depth research on trust, influence, and habit formation, Harris shows that being persuasive in a culture plagued by deception means rejecting the ethos of the quick and embracing the commitment of putting your truest self forward and playing the long game.

Through instructive and entertaining stories, Harris lays out the 11 habits that will guide listeners to become authentically persuasive, including

Earning respect through collaboration

Becoming the person others want to be around

Practicing generosity through gestures big and small

Persuasion today is about personal excellence, sharing the stage, and respecting other people’s motivations. In The Soulful Art of Persuasion, Jason Harris shows us the way.

Author: Jason Harris
Narrator: Jason Harris
Duration: 6 hours 51 minutes
Released: 19 Dec 2009
Publisher: Nicholas Brealey Publishing
Language: English

User Review:

son-in-law decorative

Being a shy person all my life, I find conversation and social events very tough but this guide was great for laying out the stepson advice to overcome this. Already (a week after getting it) I am a lot better and able to handle events and situations with ease. I am not totally 100% fine yet but I feel this book has helped me a lot.