Jeff Henderson, John C. Maxwell – foreword – Know What You’re For


Your organization – business, church, or nonprofit – will experience unprecedented growth when you close the gap between these two game-changing questions: Whatarewe known for? What do wewantto be known for?

InKnow What You’re For, entrepreneur and thought leader Jeff Henderson makes it clear that if we want to change the world with our products or our mission, then we must shift the focus of our messaging and marketing. Rather than self-promoting, we must transform our organizations to be people-centric. This sounds like a no-brainer, but looking closer, shows just how little this is true and how impactful the change would be if it were. Whether you’re a business leader, a change advocate, or a movement maker,Know What You’re For will help you – and your organization – thrive.

It’s what happens when you create an organization focused on who it is for. This is the future. Thriving organizations will be more concerned with becoming raving fans of their customers than they are trying to convince customers to become raving fans of the organization. This isn’t theory. Jeff Henderson has experienced it.

Working with companies like Chick-fil-A and the Atlanta Braves, then serving as a pastor for 15 years at one of the country’s largest and most influential churches, North Point, Jeff knows what success looks like for healthy organizations and healthy lives. With fascinating stories from a host of entrepreneurs and Jeff’s remarkable career,Know What You’re For equips you with a simple strategy and the tools for extraordinary growth. You’ll discover how to:

Workfor your current and future customers with a new, effective method

Befor your team and help your people reach full potential

Create a ripple impact by beingfor your community

Live and work your best by caringfor yourself

In a hypercritical, cynical world, one that is often known for what it’s against, let’s be a group of people known for who and what we’re for.It’s a powerful strategy for business. But more importantly, itis a revolutionary way to live.

Assessments are available in the audiobook companion PDF download.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

Author: Jeff Henderson, John C. Maxwell – foreword
Narrator: Jeff Henderson
Duration: 5 hours 45 minutes
Released: 19 Jan 2010
Publisher: Zondervan
Language: English

User Review:

embolism specific

I love the For strategy/ concept of Jeff. This changes everything… you will have the chance to see and apply/ change many of your ways on ministry, business and life in general. I love it! This is one of the best books I have read this year. Thank you Jeff!