John A. Quelch, Katherine E. Jocz – How to Market in a Downturn (Harvard Business Review)


John A. Quelch, a professor at Harvard Business School, and Katherine E. Jocz, a research associate at Harvard Business School, write about how to fine-tune strategies according to consumers’ changing psychology and habits – in order to survive the recession and prosper when the economy bounces back.

This article was first published in the April 2009 issue of Harvard Business Review.

Author: John A. Quelch, Katherine E. Jocz
Narrator: Todd Mundt
Duration: 30 minutes
Released: 9 Oct 2004
Publisher: Harvard Business School Publishing
Language: English

User Review:

fund unchanging

Are you looking for a laymen’s breakdown about how Blockchains work or creative ways programmers are actively building on them? You aren’t going to find it here. Cluttered with anecdotes and unnecessary “artistic” adjectives about the authors personal life, which lead into pontificating on the virtues of egalitarianism, very little is actually said about the underlying technology. The book was almost entirely noise revolving around the political opinions of the author. Very little is spoken about the security, scarcity, and active development which makes the blockchain-space exciting. Instead of corresponding with the individuals and groups toiling on the projects themselves, he speaks about “Blockchain philosophers” (which seems like a completely made-up psuedo-intellectual credential) about the potential of blockchains empowering “matriarchy”, just for an example. The author expressed distaste for the current (secular, non-partisan, STEM) culture surrounding crypto/blockchain and instead replaced his vision with a utopian socialist fantasy, leaving me to believe that the author isn’t actually all to passionate about corresponding on the reality of the blockchain-sphere. I do not recommend!