Judi Sheppard Missett, Susan Carol McCarthy – Building a Business with a Beat


Transform your passion into a profitable business – with the help of the legendary entrepreneur who turned an innovative idea into a $100 million global powerhouse.

Judi Sheppard Missett is a fitness icon who, at just three years old, discovered a passion for dance that would eventually fuel a global dance fitness empire. After an early life spent honing her dancing skills and a career as a professional jazz dancer, Judi had an epiphany: Why not combine the art of jazz dancing with the science of exercise to help others achieve a healthier, happier self-image and life? The wildly enthusiastic response from her first 15 students inspired her to launch Jazzercise, Inc., the worlds leading dance fitness program with a cumulative $2 billion in global sales.

In Building a Business with Beat, Judi reveals for the first time the secrets behind the companys five decades of enormous success. In addition to helping millions of men and women improve their health and well-being through the fun and fitness of dance, Judi has inspired 8,500 franchisees to achieve their dream of owning and running their own business. Now, through powerful personal stories, practical proven-successful advice and insights, Judi shares how you, too, can transform your passion into a profitable business.

This inspirational guide will teach you how to:

Create a successful business by discovering and defining your larger purpose

Use your unique perspectives and abilities to enhance the lives of others

Deftly handle everyday obstacles and unplanned events

Develop an open mindset and embrace innovation and new possibilities

Inspire your staff to connect to a purpose greater than day-to-day work, and more

Filled with helpful tips, smart strategies, and no-nonsense advice, this audiobook is essential for anyone who has ever dreamed of creating a thriving, purpose-driven business. The author is living proof that when youre doing what you love, it may not seem like work at all.

Author: Judi Sheppard Missett, Susan Carol McCarthy
Narrator: Kristi Burns
Duration: 6 hours 7 minutes
Released: 19 May 2008
Publisher: McGraw Hill Digital
Language: English

User Review:

derriere discarded

Originally published in 1970, the author, an advertising exec working on Madison Avenue in the 1960’s, reveals the inside dynamics of the advertising business of that era. However, its revelations, which were likely shocking at the time of the book’s original publication, are better and more dramatically explored in the program Mad Men, and seem pretty tame now in light of subsequent revelations about the inner working of corporations. I had been hoping for more case histories of actual advertising campaigns, but this only constitutes a very small portion of the book. To be honest, this book would probably have been long forgotten if not for the program.