Kenneth W. Gronbach – The Age Curve

For years, marketers have held on to unwavering beliefs that have dictated how they market to their consumers. But the hard truth is that the changes we see in marketing and business are based on one undeniable factor – the size of the generations we are selling to.

As each generation ages, what they buy and how much they buy will change. Each product and service has a “best customer” that sustains a business. As these customers grow up, the smartest marketers will stay ahead of them – and their money.

In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate this wave of predictable demand and ride it to success. Using impeccable research, Gronbach reveals how our largest generations, the Baby Boomers and Generation Y, are redefining how we market and how businesses can anticipate their needs more effectively.

Complete with entertaining examples of companies like Apple who have perfected their strategies for building a loyal customer base, as well as those who haven’t (Levi Strauss and Honda), this book will show listeners:

How to determine their best customers

How successful companies are earning the loyalty of Generation Y and cultivating allegiance to their products for years to come

Why Generation X is a more valuable market than any of us have been led to believe

and much more

Both shocking and compelling, The Age Curve will change the way companies look at their customers and how they market to them.

Author: Kenneth W. Gronbach
Narrator: Max Bloomquist
Duration: 6 hours 6 minutes
Released: 8 Feb 2007
Publisher: Brilliance Audio
Language: English

User Review:

interest short

Good information but his latest book upside is more detailed and is more up to date. I would recommend this one but read upside first.