Mahan Khalsa, Randy Illig, Stephen R. Covey – Let’s Get Real or Let’s Not Play


The new way to transform a sales culture with clarity, authenticity, and emotional intelligence.

Too often, the sales process is all about fear.

Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal and make their quotas. No one is happy.

Mahan Khalsa and Randy Illig offer a better way. Salespeople, they argue, do best when they focus 100 percent on helping clients succeed. When customers are successful, both buyer and seller win. When they aren’t, both lose. It’s no longer sufficient to get clients to buy; a salesperson must also help the client reduce costs, increase revenues, and improve productivity, quality, and customer satisfaction.

This audiobook shares the unique FranklinCovey Sales Performance Group methodology that will help listeners:

Start new business from scratch in a way both salespeople and clients can feel good about

Ask hard questions in a soft way

Close the deal by opening minds

Read by the authors Mahan Khalsa and Randy Illing, with Stephen R. Covey.

Author: Mahan Khalsa, Randy Illig, Stephen R. Covey
Narrator: Mahan Khalsa, Randy Illig, Stephen R. Covey
Duration: 6 hours 52 minutes
Released: 19 Oct 2012
Publisher: Penguin Audio
Language: English

User Review:

grudge fundamentalist

This book is a must ready! Wow after two years I feel momentum at a whole different level! Big Al is the best!!