Malcolm Gladwell – Blink

The landmark book that has revolutionized the way we understand leadership and decision making – from number-one best-selling author Malcolm Gladwell.

In his landmark best seller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant, in the blink of an eye, that actually aren’t as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work, in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?

In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance. Here, too, are great failures of “blink”: the election of Warren Harding; “New Coke”; and the shooting of Amadou Diallo by police. Blink reveals that great decision makers aren’t those who process the most information or spend the most time deliberating, but those who have perfected the art of “thin-slicing”, filtering the very few factors that matter from an overwhelming number of variables.

Drawing on cutting-edge neuroscience and psychology and displaying all of the brilliance that made The Tipping Point a classic, Blink changes the way you understand every decision you make. Never again will you think about thinking the same way.

Author: Malcolm Gladwell
Narrator: Malcolm Gladwell
Duration: 7 hours 45 minutes
Released: 5 May 2004
Publisher: Hachette Audio
Language: English

User Review:

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I enjoyed the objective experimental analysis results. The leaps into public policy, biased political inferences, and obsessive defense of an obscure music artist whom “regular” people don’t realize is actually a great artist turned me off. I’m obviously in the minority based on the current rating of this book. I expect liberal leaning people to generally love the book and conversely right leaning people to rate it lower. Back to what I like. Good social/psychological science backed up by experimentation. I especially liked the proposal that quantity of data does not correlate with better decision making and, in fact, can confuse the decision maker. Overall I recommend the read but I’d like to get a book like this and not be able to tell the political leanings of the author.