Marc Benioff, Carlye Adler – Behind the Cloud

How did grow from a start up in a rented apartment into the world’s fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff’s story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.
Author: Marc Benioff, Carlye Adler
Narrator: Ax Norman
Duration: 7 hours 54 minutes
Released: 9 Sep 2011
Publisher: Audible Studios
Language: English

User Review:

provincialism sublime

I thought this book was fantastic and very inspiring. It is not everyday you get to take lessons from one of the people who is shaping the modern business world.

Great tips on what works, what doesn’t, moving forward and all sorts of ins and outs from someone who has been there. I watched this company since before the turn of the century and I remain very inspired by this entire story.

If you want to start your own business, and you feel as though they are all lined up against you, then this book is for you.