Maria Aspan – Startup Money Made Easy


With advice from Daymond John, Bobbi Brown, Mark Cuban, Sallie Krawcheck, Max Levchin, Alexa von Tobel, and other successful early stage start-up investors, Inc. magazine shows you how to attract and wisely apply your firms first precious sources of cash.

Bootstrapping, crowdfunding, VCs, payroll, profits – money makes your business boom. But mess up your finances, and the venture can go bust.

Its time to get smart. Let the experts at Inc. guide you through every critical step and potential pitfall. Their on-the-ground reporting shows how to locate funding, manage your money, and smart hack your way to a comfortable retirement.

Startup Money Made Easy gathers the best advice from the magazines pages, spotlighting celebrated entrepreneurs and inspiring stories. Youll hear from:

FUBU founder Daymond John, who mortgaged his family home for start-up capital – and built a $6 billion empire

Makeup artist Bobbi Brown, who turned a modest lipstick line into a profitable 30-store enterprise

Alexa von Tobel, who dropped out of Harvard Business School to launch the equity-magnate LearnVest.com

Mark Cuban, Sallie Krawcheck, Max Levchin, and other founders who overcame financial obstacles on their way to the top

Interwoven with the stories are on-target tips that explain how to:

Raise your first $10,000 in capital

Power through the lean years

Get friends and family to back you up

Round up outside investors

Go public or sell, while still staying in charge

Reward people with great salaries and benefits

Eliminate tax-season surprises

Grow without growing pains

And more

Cash flow problems are the number-one business killer. Whether youre dreaming up a start-up idea or knee-deep in the craziness, learn to shore up your finances and safeguard the business.

Author: Maria Aspan
Narrator: Hayley Cresswell
Duration: 4 hours 59 minutes
Released: 19 Dec 2002
Publisher: AMACOM
Language: English

User Review:

personage simmering

I’m going to cut straight to the point. I’ve learned so much by listening to this book. I’m considering buying a hard copy so that I can go back through it and highlight important spots. For now, I’m just going to listen to it again.