Michael Port – Book Yourself Solid, Third Edition


Kick off the cycle of success with serious self-promotion that works. Book Yourself Solid is a handbook for self-promotion that translates into results.

We tend to think of “busy” as the equivalent of “successful” – but that’s not always the case. The key lies in what you’re busy doing. Success means spending your time doing work that gets you closer to your goals, and the critical driving force behind that success is self-promotion. This audiobook shows you how to promote more than just your skills – you need to sell your reputation, your service, your very self. It starts with laying a foundation so potential clients know you can give them what they want and need.

How do people see you, and how does that diverge from what you would like them to think? Once you know where you are, you can map out a plan for getting where you need to be, and this audiobook shows you how to build the reputation you need to be the go-to person in your field – and keep the business coming in long term.

Book Yourself Solid has been one of the most popular marketing guides in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.

Build a solid foundation for a stellar public image

Enhance your reputation for trust and credibility

Perfect your pitch and pricing to attract higher-caliber clients

Adopt the six core strategies that will keep you booked solid

Spending just a small amount of time on self-promotion is an investment. You build a reputation that attracts high-quality clients, which boosts your profits, your track record, and your reputation, which in turn attracts even more high-quality clients. Book Yourself Solid shows you how to kick off this cycle of success and maintain it for the long term.

Author: Michael Port
Narrator: Michael Port
Duration: 9 hours 54 minutes
Released: 18 Apr 2009
Publisher: Audible Studios
Language: English

User Review:

economist burning

Im currently building my business from scratch, and this was so helpful to understand how I can get in front of and land my perfect clients. So value-packed Ill probably buy the physical book to dive deep in it again.