Muhammad Yunus – Building Social Business


Muhammad Yunus, the practical visionary who pioneered microcredit and won the 2006 Nobel Peace Prize for his world-changing efforts, here develops his revolutionary new concept that promises to redeem the failed promise of free enterprise: social business.

Designed to fill the gap between profit-making and human needs, social business applies entrepreneurial thinking to problems like poverty, hunger, pollution, and disease, creating self-supporting enterprises that create jobs and generate economic growth even as they make the world a better place.

Partnering with some of the worlds greatest corporations, Yunus and his Grameen Bank have already launched several social businesses that are addressing challenges like malnutrition, lack of potable water, and endemic illness in Yunuss homeland of Bangladesh, while other organizations around the world are developing their own experiments in social business.

In this book, Yunus traces the development of the social business idea and explains its lessons for entrepreneurs, social activists, and policy makers, and offers practical guidance for those who want to create social businesses of their own.

Author: Muhammad Yunus
Narrator: Ray Porter
Duration: 8 hours 28 minutes
Released: 10 Nov 2005
Publisher: Blackstone Audio, Inc.
Language: English

User Review:

glen preliminary

This is basically an academic review of the history of social business, a very detailed analysis of what a social business is and is not, and some practical examples. Unfortunately it is not uplifting or filled with insightful stories of how social business has changed individual lives. The company I own is heavily involved in social responsibility with the sale of entire product lines donated to a charity that feeds impoverished children. I should have loved this book but it just became noise in my headset. It is probably best suited as a resource.