Seth Godin – Poke the Box


We send our kids to school and obsess about their test scores, their behavior, and their ability to fit in. We post a help-wanted ad and look for experience, famous colleges, and a history of avoiding failure. We invest in companies based on how they did last quarter, not on what theyre going to do tomorrow. So why are we surprised when it all falls apart?

Our economy is not static, but we act as if it is. Your position in the world is defined by what you instigate, how you provoke, and what you learn from the events you cause. In a world filled with change, thats what matters – your ability to create and learn from change.

Poke the Box is a manifesto about producing something thats scarce, and thus valuable. It demands that you stop waiting for a road map and start drawing one instead. You know how to do this, youve done it before, but along the way, someone talked you out of it. We need your insight and your dreams and your contributions. Hurry.

Author: Seth Godin
Narrator: Seth Godin
Duration: 2 hours 14 minutes
Released: 11 Jan 2003
Publisher: Brilliance Audio
Language: English

User Review:

lark irate

I am a big fan of Seth Godin and his prior works, and I bought the audio and Kindle versions of “Poke the Box.”

If you are new to Seth and his works and thinking, this is a great overview. If not, you will find quite a few of the topics he mentions have been discussed before in his prior works – however, the value delivered here is his admonishment that the motivation to ‘start’ something is more valuable long term than ‘waiting to be picked.’

I found that the audio version of “Poke the Box” to be more inspiring and motivational than reading the book – perhaps because he revisits topics he has covered in past works to reinforce his ‘start something’ premise – and at a bit more than 2 hours in length – very accessible in an afternoon or evening of listening.

Worth the price and time to listen, particularly if you are new to his works and thinking.