Stu Heinecke – Get the Meeting!


What’s the one critical networking skill that can make or break your career?

Your ability to Get the Meeting!

Hall-of-Fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke’s innovative concept of Contact Marketing – using personalized campaigns to create alliances with executive assistants and reach the elusive VIPs who can make or break a sale, with response rates as high as 100 percent – has helped professionals around the world open more doors in their careers and reach new heights of success.

Now, in Get the Meeting!, Heinecke, author of the groundbreaking How to Get a Meeting with Anyone, shares the latest tips, tools, and tactics to help listeners break through to their top accounts in the most effective ways possible. With more than 60 case studies and tactical examples, this new book takes you inside successful contact marketing campaigns – from strategy, through execution, to results – and forecasts the contact marketing campaigns of the future based on cutting-edge technology. In-depth interviews with the campaigns’ designers provide unparalleled insight into how to get those critical conversations that can change your life. Plus, step-by-step how-to sections help you get started creating your own contact marketing campaigns.

Author: Stu Heinecke
Narrator: Jonathan Yen
Duration: 10 hours 16 minutes
Released: 20 Jul 2001
Publisher: Tantor Audio
Language: English

User Review:

profligacy mature

I do prospecting for a living. A few weeks ago a friend recommended Stu’s first book, How to Get a Meeting with Anyone. I immediately bought the Audible version and devoured it. I’ve already used the techniques to book meetings for my clients. (We even got a thank-you note from one prospect! How often does that happen?)

Get the Meeting! puts even more meat on the bones of Stu’s “contact marketing” framework. There are tons more ideas for ways to stand out and get your prospect’s attention, plus help on the nitty-gritty stuff like how to package your contact pieces to maximize the “wow” factor.

This book is an excellent resource for anyone who needs to get in touch with the right people. Wish I’d had this years ago!