Sunny Bonnell, Ashleigh Hansberger – Rare Breed


An unconventional business book for the rebels and misfits – the Rare Breeds – who dont fit the traditional mold, offering an approach thats anything but business as usual.

There is an unofficial rule for success: You need to change who you are to achieve greatness. But it doesnt have to be that way. What if you could leverage your so-called vices and shortcomings and make them your super powers?

Rebellious. Audacious. Obsessed. Hot-Blooded. Weird. Hypnotic. Emotional.

These seven vices are what acclaimed leadership and brand experts Sunny Bonnell and Ashleigh Hansberger identify as keys to becoming a Rare Breed – those standout leaders and achievers – in any career.

Rare Breedis an unorthodox business book for the rebels, outsiders, and provocateurs – anyone with the ambition to lead, create, inspire and provoke change on your own terms by owning all of who you are, not just the pretty parts. But be careful, each virtue has a seductive and dualistic nature that can lead to success or sabotage.

Unique stories. Unconventional advice. Practical tools. Bonnell and Hansberger lay it all out to help fellow Rare Breeds understand, unlock, and direct the potential thats been slumbering in them to rise above the ordinary, own who they are, and push things forward.

Author: Sunny Bonnell, Ashleigh Hansberger
Narrator: Eileen Stevens
Duration: 7 hours 31 minutes
Released: 19 Mar 2009
Publisher: HarperAudio
Language: English

User Review:

shutdown annoying

The book gives a good perspective about Bussiness model, from the Amazon perspective about IoT.

If you want ideas about how to apply IoT, Bussiness models, technical insights this is NOT the book.