Tim Brown, Harvard Business Review – Design Thinking (Harvard Business Review)

The CEO and president of IDEO writes that when designers are involved from the very beginning of the innovation process, startling new ideas can result – as a U.S. health care provider, a Japanese bicycle components manufacturer, and a system of Indian eye hospitals learned.

This article was first published in the June 2008 issue of Harvard Business Review.

Author: Tim Brown, Harvard Business Review
Narrator: Todd Mundt
Duration: 25 minutes
Released: 8 Oct 2006
Publisher: Harvard Business School Publishing
Language: English

User Review:

cognition nagging

A few anecdotal stories. Nothing of substance if interested on what it is or how to do it with a splash of self promotion