Todd Herman – The Alter Ego Effect


A top performance expert reveals the secret behind many top athletes and executives: creating a heroic alter ego to activate when the chips are down.

Theres only one person in the way of you unleashing your potential: you. Theres also one person who can move you out of the way so you can perform at your peak.

That person is already inside you. You just need to unlock them. This other part of you is your alter ego. After 21 years of working with elite athletes, performers, and leaders, Todd Herman has discovered how you can use your alter ego to achieve the seemingly impossible. It all clicked for Todd when he met Bo Jackson.

When Herman met Bo Jackson, the professional athlete told him, Bo Jackson never played a down of football in his entire life. Bo explained that when he was young, hed get into trouble because of chaos caused by his anger issues. Then, he saw Friday the 13th and became fascinated by the cold, calculating nature of Jason Voorhees. In that moment, he resolved to stop being Bo Jackson and start being Jason the moment he stepped on the field.

In this transformative guide, Herman teaches you how to create and control an alter ego like Bo – and the thousands of other athletes, business leaders, entrepreneurs, and entertainers who have used this simple tool to change their lives. Herman also shares his own story: He knew that inside was a confident, self-assured, intelligent person who could help others get better results in their lives. When he started using Supermans classic trick – putting on a pair of glasses – he learned to trigger the specific traits he needed to achieve his goals.

TheAlter Ego Effectis not about creating a false mask – its about finding the hero already inside you. Its a proven way of overcoming the self-doubt, negativity, and insecurity that hold you back and empowering you to ultimately become your best self.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

Author: Todd Herman
Narrator: Todd Herman
Duration: 7 hours 2 minutes
Released: 19 May 2002
Publisher: HarperAudio
Language: English

User Review:

parasol definite

Mike Michalowicz recommended this book via email in which he implied that he had used the technique. The title immediately intrigued me.
All throughout the reading of this book I would get distracted thinking about doing what the book was asking. I had multiple alter-ego-type events in my teen years where I was able to imagine my way into a state of being that was more desirable than where I started. I even sort of lived a double life back then as a normal kid at school, but a popular kid at the mega church I belonged to. I already understood the power, but it’s not something I had thought about in a good long time.
I started to go into my present situation in this space, but it didn’t seem like a review of the book so I erased it. It seems like my willingness to talk intimately about my life probably suggests something positive about the book.
In the end, I bought a version to read because I want to go through it again at a pace where I can stop to think and do the things the book asks. Listening to it while driving only gave me the opportunity to think about what was being said.